3 Word Goals

Getting it clear and simple

My friend had a problem…

The belly of his coaching business was rumbling with discontent. We were traveling up the elevator of Auckland’s Sky Tower 52nd floor.

As far as elevator rides go, this one is a marathon, so I decided to test my friend.

“Max, what’s the goal with your coaching business?”

I was asking for an actual elevator pitch.

I cannot even remember exactly what it was that Max said as we traversed those 52 floors. I do know that he didn’t stop talking the whole way up.

It was clear talking. It wasn’t precise. It wasn’t certain or solid. It was runny, it was liquid, it was verbal diarrhea and it stunk of the toxic infiltration of other people’s ideas.

It gives rise to a very important maxim:

If your goals are too hard to explain, then they are most likely impossible to achieve.

Max’s needs to make his goals simple.

So he can repeat them easily.

So other people can understand them and be inspired to help him.

So that he knows exactly what it is he’s aiming for.

One of my friends is an International Cricketer; his goal is super clear: he wants to be the best leg spinner in the world.

It’s so easy for him to run, train, practice, study, and dust himself off after defeat, to keep chasing it.

He’s clear on what he wants.

What is it you want?

Imagine traveling without a plan…

If you have no destination, you can simply hop on the Greyhound bus and travel across America. You will almost certainly have an adventure, but it might not be a good one.

This is what happens with coaching businesses that don’t have goals.

This is what happens with lives that don’t have goals.

You hop on the Greyhound bus, and you spend your life getting driven around by other people’s needs.

The best elevator pitches can be shared in one floor…

You shouldn’t need a lot of words to express your goals and your vision.

• Just do it.

• World’s best leg spinner.

• Help people live inspired lives.

• 200 Strong Community.

These are examples of goals that can be expressed in very few words. I love 3-word goals because a dumbass like me cannot forget them AND I can share them with my ADHD-riddled friend Sam without him switching off mid-sentence.

Create a 3-word goal in the comment, I would love to know your dreams